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Research papers

A major research exercise identifying and quantifying relevant consumer groups in over 60's market: The hotel industry

Although the marketing world claims to have woken up to 'grey power' our experience suggests that much of the thinking behind propositions aimed at older people is still founded on cliche and misconception. We formed this view in the course of...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Mia Bartonova, Ruth Betts, John Martindale
June 15, 1989
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Citation

Bartonova, Betts and Martindale (1989a, June 15). A major research exercise identifying and quantifying relevant consumer groups in over 60's market: The hotel industry. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/a-major-research-exercise-identifying-and-quantifying-relevant-consumer-groups-in-over-60-s-market-the-hotel-industry